It is important to specifically prepare images for each medium so you can enhance your visibility across as many devices as possible. Screenshots must be in either PNG or JPEG format, and Apple provides comprehensive pixel size specifications for screenshots on iPhones, iPads, Macs, Apple TVs and Apple Watches (see table below).Įxamples of how apps and games use screenshots in different ways to make their app stand out in the App Store search results. We recommend using all 10 screenshot spaces to fully optimize this opportunity to exhibit your app. Screenshots Sizes & Guidelines - App StoreĪpple allows a minimum of 1 and a maximum of 10 screenshots on the App Store for each supported device. Evergreen (universally and continually relevant).Reflective of the value your app will bring to users.As such, you should not include captured footage - for example, a picture of a user holding a phone to play your game - in your screenshots.Īs a general rule of thumb, your screenshots should be: On the App Store and Google Play, screenshots must demonstrate real in-app or in-game experience you should highlight your app’s core features and content so users get a realistic idea of the app experience. On the other hand, landscape screenshots will allow you to concentrate more intensely on one distinct message. On the one hand, portrait images will present your users with a wide range of content, without needing to scroll to see more. You will need to choose the best image orientation for your screenshots. As a result, your target market is more likely to consider a competitor’s app with similar features but better visuals. If your screenshots are over-detailed, your app may be seen as difficult to use. If your screenshots are not visually optimized, you are creating an opportunity for your competition! If they are unattractive, your app may come across as unappealing. Screenshots should reflect the essence of your app, display its most interesting features and demonstrate its core functionality. Screenshots are one of the most essential elements of ASO: they are often the first contact a potential user will have with your application. Read on to discover size and format guidelines for visuals on both the App Store and the Google Play Store, as well as handy tips to optimize your app’s visual assets. In this blog, we will answer these questions and more. What guidelines should I follow to optimize my icon, screenshots, videos, and feature graphic?.How should I alter my screenshots, icons, or videos for different Apple/Google devices?.What size and format should my screenshot and icons should be on the App Store and/or Google Play?.Many of our customers raise questions such as:
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Learn how to optimize your app store product page with our practical ASO guide Doing so (and doing it better than your competition) could be a game-changer in driving downloads for your app. Given that the average user spends a maximum of 7 seconds on a single app store listing, it is essential to immediately attract your target market’s attention. On both the App Store and Google Play, visual assets are a critical part of App Store Optimization (ASO).
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